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eye gaze

leads

attention

 

 

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layered text for selective reading

 

visual & content

marketing

Design with research-based approach to attention, influence, and memory.

 

 pretty is not enough.

You have as little as 0.05 seconds to capture customers ́ attention.

Forget about love(brand) at first sight.

You need to be faster than that.

Visual appearance of your brand is the most powerful factor for 74% of your customers. 

People do judge a book by its cover.

 

Two thirds of them are ready to go elsewhere if they don´t find your brand appealing.

And you lose their trust as well.

behavioural science meets design

Imagine your brand

based on science

Number are merciless. And so are your potential clients. That´s why I base my design on research on perception, attention, thinking and behaviour.

 

Pretty is not enough. This is what you should go for instead.

kamila

zahradnickova

member of a curated directory

of european freelancers

Psychology & Anthropology

Cambridge Proficiency in English

Background in research & innovation

full 8min read about me >

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let´s make your customers happy

text

Struggling to find the right words?

Try evidence-based approach.

GRaphics

Educate your design.

Create unique visual experience.

strategy

Win your next client.

Tend to their real needs.

trust & comfort for your brand

Customers first?

How does your design compare?

Companies claim they are customer-centric - but rarely do they act on their words. They seem to forget about the client in their advertising, general communication or even product delivery.

The key to a flawless customer experience hides in a smooth combination of tasteful design, sharp text, and smart overarching strategy. I will make your brand trustworthy and comfortable to use.

creative

& strategic

digital

& print

 

INFORMATION CHUNKS

make understanding easier

 

INOCCULATION METHOD

tackles customers´concerns

before they think of them

and 2 more

 

HEAD TILT & EYE GAZE

lead attention & improve memory

"Behavioural Science forges a new frontier in marketing"

Ogilvy Trend Report: key topic predictions for 2021 >

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flawless result | great communication | reliability | modern design | deep understanding | professional conduct | helpful | patient with my whims | excellent cooperation | psychological insights | creative spirit | excited about the project | positive approach

 
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 © 2021 kamila portfolio   ·    behavioural design  ·   located in Czechia  ·   business IC/ID 09245511  ·   happy to work with you