eye gaze
leads
attention
follow
arrow
layered text for selective reading
visual & content
marketing
Design with research-based approach to attention, influence, and memory.
pretty is not enough.
You have as little as 0.05 seconds to capture customers ́ attention.
Forget about love(brand) at first sight.
You need to be faster than that.
Visual appearance of your brand is the most powerful factor for 74% of your customers.
People do judge a book by its cover.
Two thirds of them are ready to go elsewhere if they don´t find your brand appealing.
And you lose their trust as well.
behavioural science meets design
Imagine your brand
based on science
Number are merciless. And so are your potential clients. That´s why I base my design on research on perception, attention, thinking and behaviour.
Pretty is not enough. This is what you should go for instead.
kamila
zahradnickova
member of a curated directory
of european freelancers
Psychology & Anthropology
Cambridge Proficiency in English
Background in research & innovation
full 8min read about me >
let´s make your customers happy
text
Struggling to find the right words?
Try evidence-based approach.
GRaphics
Educate your design.
Create unique visual experience.
strategy
Win your next client.
Tend to their real needs.
trust & comfort for your brand
Customers first?
How does your design compare?
Companies claim they are customer-centric - but rarely do they act on their words. They seem to forget about the client in their advertising, general communication or even product delivery.
The key to a flawless customer experience hides in a smooth combination of tasteful design, sharp text, and smart overarching strategy. I will make your brand trustworthy and comfortable to use.
creative
& strategic
digital
INFORMATION CHUNKS
make understanding easier
INOCCULATION METHOD
tackles customers´concerns
before they think of them
and 2 more
HEAD TILT & EYE GAZE
lead attention & improve memory
"Behavioural Science forges a new frontier in marketing"
