I am an interdisciplinary innovator, running my independent consulting since 2020. Bridging academia and business, I apply findings of human nature to secure your success - be it through marketing, strategy, service design or customer experience.
My academic endeavours have been recognised by Masaryk University Award for Extraordinary Achievements and two theses recommended for publication, completing my education in Psychology and Social anthropology.
Powered by the fear of mediocrity, I strive for reaching excellence in my work. I need to produce value, look back after each project and see my contribution to my client's success. In the past three years, my professional development has been boosted by numerous clients who took their chances and hoped for the best. As my testimonials witness, I have proven to be a dark horse worth betting on.
I thrive in a fast-paced, ambitious environment, which makes startups and innovation hubs my favourite clients. I am especially fond of projects fostering social impact and sustainability.
PDF resumé available on demand
2021: the one with startups in progress
speaker at the Freelance Business Month
three research articles in publication
co-creating marketing campaign with Ogilvy Czech
2020: the one with covid
consultant at YANI Research Hub, NI, UK
independent researcher at Stride Experience Labs
Masaryk University Stipends: Awards for extraordinary achievements
2019: the one in marketing
innovative recruitment manuals sold to the VW Group
behavioural interview certification
VAC assessor for SKODA AUTO
TOP THREE BEFORE 2019
expert internship at the European Parliament, 2018
director's Award for Excellent Representation, 2017
Youth Research Competition national award, 2016 & 2018
taste my approach
Get a rough estimate.
First check existing literature on relevant topics. Second-hand data will save you time and money.
Reports, desk research.
Refine your prediction.
Test your product outside the lab with real people. Check is theory fits your situation.
Iterate until perfection.
See where your model fits and how you can raise your impact. Adjust accordingly.
User testing, A/B.