Knowing how people think, feel, and behave is knowing how to reach excellence.

 understand the process 

 step 1

theory

Get a rough

estimate.

First check existing literature on relevant topics. Second-hand data will save you time and money.

Reports, desk research.

 step 2

test

Refine your prediction.

Test your product outside the lab with real people. Check is theory fits your situation.

Interviews, polls.

 step 3

Twist

Iterate until perfection.

See where your model fits and how you can raise your impact. Adjust accordingly.

User testing, A/B.

 Choose deliverables 

Get practical guidelines to develop your brand strategy. Following the specific demands of each project we will pick which form is the most suitable for instant use: wireframes, strategic plan, brand audit, tips for copywriting, DOs and DON´Ts. Let´s schedule an online meeting, I will be happy to have a chat with you.

online

& offline

 

INFORMATION CHUNKS

make understanding easier

 

INOCCULATION METHOD

tackles customers´concerns

before they think of them

and 2 more

 

HEAD TILT & EYE GAZE

lead attention & improve memory

 
EXAMPLE:
WEBSITE FACELIFT

creative

& strategic

 browse inspiration 

Replay content of an international festival of behavioural science in marketing curated by Ogilvy Consulting.

 nudgestock 

 by ogilvy 

UN Innovation Network opened their portals to the public. Find out more about their initiatives.

 United 

 Nations 

Read Choice Hacking blog reporting how superbrands like IKEA use behavioural science to excel.

 Choice 

 Hacking 

 Meet me 
photo2CZ.png

Nice to meet you!

I thrive in situations that require proactive approach, strategic thinking, creativity, and autonomy. I get easily excited about my work and I need to deliver results to be happy with my performance. As a professional with mid-level experience, I am still eager to polish my skills into perfection.

Where can you e-meet me next?
I will be happy to see you at my presentation at Freelance Business for Marketing and Sales.


If you are a fellow behavioural scientist, let´s chat in the online Behavioural Science Club!

interested in:

aesthetic clinics
innovation in science
eco impact
social change

NDA active:

neurological brain stimulation
covid-19 campaigns
donation platforms
kuponova privatizace (CZ)
LPG & fossil fuels