Knowing how people think, feel, and behave is knowing how to reach excellence.
understand the process
step 1
theory
Get a rough
estimate.
First check existing literature on relevant topics. Second-hand data will save you time and money.
Reports, desk research.
step 2
test
Refine your prediction.
Test your product outside the lab with real people. Check is theory fits your situation.
Interviews, polls.
step 3
Twist
Iterate until perfection.
See where your model fits and how you can raise your impact. Adjust accordingly.
User testing, A/B.
Choose deliverables
Get practical guidelines to develop your brand strategy. Following the specific demands of each project we will pick which form is the most suitable for instant use: wireframes, strategic plan, brand audit, tips for copywriting, DOs and DON´Ts. Let´s schedule an online meeting, I will be happy to have a chat with you.
online
& offline
INFORMATION CHUNKS
make understanding easier
INOCCULATION METHOD
tackles customers´concerns
before they think of them
and 2 more
HEAD TILT & EYE GAZE
lead attention & improve memory
EXAMPLE:
WEBSITE FACELIFT
creative
& strategic
browse inspiration
Replay content of an international festival of behavioural science in marketing curated by Ogilvy Consulting.
nudgestock
by ogilvy
UN Innovation Network opened their portals to the public. Find out more about their initiatives.
United
Nations
Read Choice Hacking blog reporting how superbrands like IKEA use behavioural science to excel.
Choice
Hacking
Meet me
Nice to meet you!
I thrive in situations that require proactive approach, strategic thinking, creativity, and autonomy. I get easily excited about my work and I need to deliver results to be happy with my performance. As a professional with mid-level experience, I am still eager to polish my skills into perfection.
Where can you e-meet me next?
I will be happy to see you at my presentation at Freelance Business for Marketing and Sales.
If you are a fellow behavioural scientist, let´s chat in the online Behavioural Science Club!
interested in:
aesthetic clinics
innovation in science
eco impact
social change
NDA active: