Knowing how people think, feel, and behave is knowing how to reach excellence.

 understand the process 
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 step 1

theory

Get a rough

estimate.

First check existing literature on relevant topics. Second-hand data will save you time and money.

Reports, desk research.

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 step 2

test

Refine your prediction.

Test your product outside the lab with real people. Check is theory fits your situation.

Interviews, polls.

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 step 3

Twist

Iterate until perfection.

See where your model fits and how you can raise your impact. Adjust accordingly.

User testing, A/B.

 Choose deliverables 

Get practical guidelines to develop your brand strategy. Following the specific demands of each project we will pick which form is the most suitable for instant use: wireframes, strategic plan, brand audit, tips for copywriting, DOs and DON´Ts. Let´s schedule an online meeting, I will be happy to have a chat with you.

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online

& offline

 

INFORMATION CHUNKS

make understanding easier

 

INOCCULATION METHOD

tackles customers´concerns

before they think of them

and 2 more

 

HEAD TILT & EYE GAZE

lead attention & improve memory

 
EXAMPLE:
WEBSITE FACELIFT

creative

& strategic

 browse inspiration 
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Replay content of an international festival of behavioural science in marketing curated by Ogilvy Consulting.

 nudgestock 

 by ogilvy 

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UN Innovation Network opened their portals to the public. Find out more about their initiatives.

 United 

 Nations 

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Read Choice Hacking blog reporting how superbrands like IKEA use behavioural science to excel.

 Choice 

 Hacking 

 Meet me 
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Nice to meet you!

I thrive in situations that require proactive approach, strategic thinking, creativity, and autonomy. I get easily excited about my work and I need to deliver results to be happy with my performance. As a professional with mid-level experience, I am still eager to polish my skills into perfection.

Where can you e-meet me next?
I will be happy to see you at my presentation at Freelance Business for Marketing and Sales.


If you are a fellow behavioural scientist, let´s chat in the online Behavioural Science Club!

interested in:

aesthetic clinics
innovation in science
eco impact
social change

NDA active:

neurological brain stimulation
covid-19 campaigns
donation platforms
kuponova privatizace (CZ)
LPG & fossil fuels