behavioural design
for marketing and product
I apply research on motivation, perception and decision-making to boost your business.
Or just say hi:
kamila@kamila-portfolio.com
website
website (re)design
layout, content, visuals
app screens
user onboarding
for apps (Figma)
insights pack
10-page data pack
with ready-to-use insights
advertisement
ad campaign
online and offline
popular deliverables
you can't read minds
but I can get you pretty close
#1
Stop Guessing
check your intuition, lower your risk
Thinking is not knowing. Get data to show the right direction. Good choices are never based on solitary opinion of one decision-maker.
#2
precise targeting
Stop waisting resources on *everyone*
Understanding habits, moods and goals of your target groups helps you create campaigns and product that resonate with your audience.
#3
tailor experience
Understand motivations and optimise
Make it easy for your clients to become loyal and spread the word about your service. Discover what they think makes you unique. Perception matters.
the powerful duo
Besci + HCD
Behavioural science
captures universal tendencies.
Review existing academic research, trend reports, stats and public data to understand general sentiment.
Human-centred design
solves your unique challenge.
Understand your unique target group with in-depth interviews, user research & iterations, facilitated workshops.
WHAT CAN YOU EXPECT?
RAPID TEMPO
You are in a hurry and can't wait for months. Startup hassle is nothing rare around here. Let's go!
action!
You need actionable insights, not data in tables. You get practical guidance for actions, not a theoretical lecture.
all in one
You want a website, not wireframes. I cooperate with experts in other fields to deliver ready-to-use solutions.
I solve people-related questions
strategy
go to market
product-market fit
marketing
branding
ad campaign
website
What USPs should we advertise first?
Do people understand our benefits?
Who is our ideal client?
How do we capture our identity on website?
What problems do our clients want to solve?
Why do clients prefer us to our competition?
1,5 month
Leveraging intention-behaviour gap to promote green energy
1 month
New website for a Prague-based investment group
product
product design
user retention
customer experience
How can we boost loyalty?
How do we double our user base?
What feature are the users missing the most?
3,5 months
Gamification and nudge in fintech app for senior citizens
get affordable insights
I enjoy cooperating with innovators and disruptors. This is why my rates are affordable for SME and startups.
Usual projects cost 2 - 15k EUR, depending on duration and complexity. The average (wo)manday fee is 650 EUR.
