Behavioural Design for business
Trying to keep up with trending strategies in marketing and business?
Take your first step towards a better understanding of your customers. Knowing how your customers think, feel, and behave is the key to reaching excellence.
Applied behavioural science for startup hubs, marketing agencies, innovators and SMEs. Covering 10+ case studies, you will explore how business stars benefit from cutting-edge strategies, such as gamification, nudge or identity framework.
How does IKEA nudge people to consume sustainably? What made Nike ads so powerful? Why does Netflix use gamification features? And more importantly, how can these insights improve your business?
Roll up your sleeves and apply new knowledge right in the workshop! The workshop gives you tools to enhance a model case with behavioural science on the spot. You can also choose to work on an active case study from your company.
As already organized for:
Don't expect a presentation. Following the "show, don't tell" credo, this interactive workshop provides a learning experience with:
10+ case studies and how can we learn from them
insightful exercises in small groups
core activity to apply your knowledge in training environment
reflection relating new insights to your business
Our goals? You will:
understand the role of behavioural design in product / service design, innovation, customer-centric business and marketing
see if your company would profit from behavioural design
learn how successful businesses leveraged behavioural science
get acquainted with three frameworks you can apply
work on a model case with your team or coworkers
The workshop is lead by Kamila Zahradnickova.
Kamila is a behavioural designer, applying behaviour science to marketing and business. She solves customer-related questions by leveraging research on perception, motivation, and decision making. Favourite tools? Gamification, nudge, and identity framework. Kamila thrives in a fast-paced environment and is fond of social impact projects. These days, she mainly builds communication strategies and conducts user research for startups.
Location: Rotterdam or online
Duration: 3 hrs
Participants: max. 20
With model case
Custom model case
Book your workshop
LinkedIn: Kamila Zahradnickova
media & social
Posters, short and long bio, as well as template posts on social media are available on demand.